French ready-to-wear label Drôle de Monsieur was founded in 2014 by two friends who considered themselves fashion capital outsiders. Having no design background, they started their first collection taking inspiration from their motto, “Not From Paris Madame”, which remains their signature today.

Their FW20 collection features soft pastels mixed with rich tones in familiar prints and textured fabrics. Key styles have a slight 80s and utilitarian vibe with their core motto basics get updated with the floral motif from some of this season’s prints. The lookbook was shot against Victorian interiors, juxtaposing the everyday with luxe living, a modern demonstration to not giving a what.


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