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MYAR

Crafted exclusively from deadstock fabrics and upcycled pieces,each of Myar’s creations reflect the brand’s search for uniqueness and individuality.

With their distinctive message on inclusivity, consciousness and creativity, Myar rediscovers traditions, gives new life to vintage garments and creates a community of awareness and respect. Like a clan, with its signature tartan, a symbol of kinship.

The spirit of tartan meets Myar’s signature military aesthetic in the brand’s Fall/Winter 2020 collection, where checks and color combinations embody a deep sense of belonging to a family and a territory and unparalleled love for authentic traditions.

Fully embracing the art of upcycling, the brand carefully manipulates different tartan deadstock fabrics to revamp the signature look of military staples. Civil garments, such as plaid shirts, are fused with army references to create hybrid styles showing a fresh layered look.

In keeping with the brand’s experimental approach, this season Myar also played with garment dyeing, using certified chemical techniques, reflecting the brand’s authentic commitment to sustainability.

Each one-of-a-kind piece comes with a trace, a QR Code sewn into the garment that can be scanned to see its story. From where the fabrics originated from, to the sustainable processes that made them into what you are holding in your hands.


As one of our new brands for FW20, get acquainted with Myar and shop the collection here.

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