The name Naked & Famous is a satire of our celeb-obsessed culture, aiming to poke fun at “Hollywood” and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality. The brand devotes all their resources to sourcing the world’s best fabric and turning it into awesome jeans. No advertising, no washes, no pre-distressing, no nonsense. Working with denim mills in Japan to develop wild, experimental treatments and excellent denim at a reasonable price. Further, all Naked & Famous products are proudly cut, made and sewn in Canada. Always have been, always will be.