G-SHOCK is a line of watches manufactured by the Japanese electronics company Casio, designed to resist mechanical stress, shock and vibration. G-SHOCK is an abbreviation for Gravitational Shock. The idea of creating a timepiece that will not break, even if dropped came to engineer Kikuo Ibe over 35 years ago. It was not long before the first G-SHOCK, the model DW-5000C, was launched in 1983.
Beautiful People is a Japanese fashion brand launched in 2006 by designer Hidenori Kumakiri under the brand concept “Everything is beautiful.” Kumakiri designs clothing to free people from preconceptions and conventions in fashion — including size, gender, materials, patterns, and colors — to bring out the true beauty within each and every individual. He was awarded the 38th Mainichi Fashion Grand Prix (毎日ファッション大賞) in 2020 — a prestigious annual award honoring designers, brands, and industry figures who have made outstanding contributions to the development and promotion of Japanese fashion.
