All things adidas is rooted in sport. They understand that it is central to every culture and society and is core to our health and happiness. They believe ‘through sport, we have the power to change lives’, and it guides the company, partners, products, and the relationship with fans of the iconic brand. adidas strives to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world. The collaborative partnerships result in the co-creation of new products – from performance to lifestyle – it is a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders.