Will Poho, a long time coat designer and manufacturer, debuted his new line, Woodpecker, a high end parka brand that updates time honoured Canadian Parkas with an ethical cruelty free (Vegan) twist. It is a satirical brand with good hearted, mischievous character. According to Will Poho, “There are much better alternatives to down and fur. We respect animals and we refuse to use down and fur in our products... Woodpecker believes that diversity is what makes the world such a magical place.”

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