In 2007, Juun.J debuted his namesake label during Paris Men's Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly established himself as the most innovative designer to watch during fashion week. His decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'. His avant-garde design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear.