If you want to go fast, go alone. If you want to go far, go together.
Family First is an Italian streetwear-chic brand born in 2015 with the mission to transmit not just a fashion brand, but a lifestyle.
More than a style. It’s a way of life.
In 2015 Family First Milano was founded and in a very short time became one of the emerging Italian brands on the street-fashion scene and is now distributed in the best boutiques and department stores around the world.
The co-founders, Giorgio Mallone and Alessandro Zanch both believe in the importance of the bond with family and friends of a lifetime. The brand's name and identity are from the concept that creative ideas can come from unique but complementary worlds.
For Family First, fashion is a carrier of messages, a vehicle of values, a disseminator of principles. Dressing is not just a simple act of vanity or necessity, but a way to open up to the world, to tune in with others, to connect with people we feel most like.