MSGM SS17 means monochrome brushed with neon tones of cobalt, aqua, orange, lemon, and lime. a fruity floral cocktail of aquarelle prints.
College codes are remixed, both athletic and architectural. 

Launched in 2009 by DJ and designer Massimo Giorgetti, Italian label MSGM has fast become a fashion-insider favourite.
The brand is known for its bold prints in vibrant colours and contrasting textures, resulting in irreverent yet supremely wearable pieces.