Béton Ciré - Due West

The two creators of the brand BÉTON CIRÉ met in Paris in 1999, but it was 12 years later that the idea to work together on a project came about. When Amelie showed Mario her British grandfather’s old Miki, an traditional and authentic mariner’s beret, the brand universe became clear. The two decided to baptize the new brand BÉTON CIRÉ, Beton referring to the urban world and “street” culture and Cire to the yellow oilskins that evoke the mariner spirit. The brand was officially created in September 2013 and offers authentic mariner beret’s produced by milliners in France.