Nudie Jeans | How to care for your denim

Nudie Jeans

What is raw denim?

Also known as "dry denim" for its hard texture, raw denim is unwashed, untreated and virtually untouched to the extent that it remains in its purest form. After a long life of continuous wear, the denim will soften and adhere to your body. Due to the stiff nature of the fabric, it will be a bit restrictive at first, but raw denim enthusiasts will agree that a natural fit and fade to one's own body is preferable to a fade that is made to order.

How do you break them in?

Quite simply - live in your denim. The best results are achieved by wearing them as often as possible while being active. Sitting in a chair at your desk for 6 months won't give you the best fades, so take your denim on an adventure. You'll be happy you did! There are other methods for breaking in your denim (one of our sales associates swears by sleeping in his raw denim to get that soft feel), so find the one that works best for you!

How do you keep them smelling fresh?

There are several methods of releasing odors from denim, such as hanging them outside on a damp day. A great trick we use at the shop is to roll them up inside a plastic bag with dryer sheets tucked into the pockets and pant legs and then put them in the freezer. After a couple hours they'll be fresh. A few sprays of febreeze does the trick too - just remember to hang them to dry.

When should they be washed?

This all depends on how often you wear your denim. After 6 months of continual wear is generally when signs of fading are evident, but they do not have to be washed at this time. The longer you go without washing them, the more unique your denim will be.

How to wash your denim

1. Draw a bathtub of cool, lukewarm water (about 3-4 inches deep).

2. Mix in a small amount of very light washing powder, preferably Woollite Black, since it is specifically designed to lock in darker colours. Do not use bleaches or regular laundry detergent.

3. Lay your raw denim inside out and flat in the bathtub and submerge them in the water by placing heavy objects on top.

4. Let soak for 45 minutes.

5. Rinse with cool water to remove soap.

6. Remove from water and hang to dry, ideally outdoors in the sun.